The Competition and Consumer Protection Commission CCPC has encouraged all consumers participating in this year’s Black Friday event to be alert of false or misleading sales promotions initiated to attract unsuspecting consumers to buying goods or services through an illusion of a special or reduced price.

CCPC Senior Public Relations Officer Namukolo Kasumpa says Consumers should ensure to cross check prices of items on promotion to ensure that they are not being exposed to deceptive and misleading business transactions.

Ms. Kaumpa has therefore warned traders not to involve themselves in deceptive and misleading sales promotions as it is prohibited under the Competition and Consumer Protection Act CCPA No.24 of 2010.

Zambia will on the 27th of November,2020 join the rest of the world in promotional sales during the “Black Friday” event that offers huge price discounts to consumers ranging from 25% to as high as 75%.